'Downtown' collection transports you to the beautiful setting of Tāmaki Makaurau to its local neighbourhood quietly tucked away downtown. This collection was designed with the essence of contemporary New Zealand style - effortless, chic and relaxed with longevity in mind. Featuring a palette of timeless neutrals contrasted with bold colour that reflect our surroundings, signature linens and delicate silk-like aesthetic to take you from dawn ’til dusk for season ahead. 

With feel-good natural fibres and relaxed tailoring, our collection is crafted to support a model of eco-conscious fashion. Our design bringing you pieces you’ll find to suit any occasion - day or night; dressed up or pared back; thoughtfully detailed or neutral.

Discover Downtown collection.

Our Ethos

  • Our goal is to support a circular ecosystem; designing out waste, keeping materials and products in use, and regenerating natural systems.

  • Crafted from sustainable and high-quality fabrics, our garments are designed to be minimalistic and effortless to stand the test of time in consumers’ wardrobes. 

  • We are committed to supporting NZ’s garment production industry by producing locally-made garments.

1 of 3