Downtown

'Downtown' collection transports you to the beautiful setting of Tāmaki Makaurau to its local neighbourhood quietly tucked away downtown. This collection was designed with the essence of contemporary New Zealand style - effortless, chic and relaxed with longevity in mind. Featuring a palette of timeless neutrals contrasted with bold colour that reflect our surroundings, signature linens and delicate silk-like aesthetic to take you from dawn ’til dusk for season ahead. 

With feel-good natural fibres and relaxed tailoring, our collection is crafted to support a model of eco-conscious fashion. Our design bringing you pieces you’ll find to suit any occasion - day or night; dressed up or pared back; thoughtfully detailed or neutral.

Discover Downtown collection.

Our Ethos

  • Our goal is to support a circular ecosystem; designing out waste, keeping materials and products in use, and regenerating natural systems.

  • Crafted from sustainable and high-quality fabrics, our garments are designed to be minimalistic and effortless to stand the test of time in consumers’ wardrobes. 

  • We are committed to supporting NZ’s garment production industry by producing locally-made garments.

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